The SUNRISE project has been aproved in March 2004 within the Communitarian Iniciative Interreg IIIC South. The project leader is ATAF, the Public Transport Company of Florence (Italy). The consortium of the project is formed by:

Newcastle upon Tyne University (United Kingdom), CAT Spa (Italy), Terrassa City Council (Spain), Ring a Link -RaL (Ireland), Aristotle Thessaloniki University -AUTh (Greece) and the Public Transport Company of Bratislava -DPB (Slovakia).

The SUNRISE project will analyse and apply different tipologies of Responsive Demand Transport in 6 european areas. The project has defined two steps to achieve its objectives, firstly carry out a feasibility study and secondly develop a pilot experience. There are two partners that just develop a feasibility study:
1) ATAF will carry out a feasibility study for the extension of the current responsive demand transport service to the hotels of the metropolitan zone of Florence.
2) DBP will carry out a feasibility study for integration of responsive demand transport systems with the traditional fixed network of public transport.

The other 4 partners will carry out a feasibility study and a pilot experience:
3) AUTh will carry out a pilot experience of application of a responsive demand transport service in the rural zone of the prefecture of Greenhouses, zone in the north of Salonique.
4) RaL will carry out a pilot experience to support the integration of responsive demand transport systems in the traditional fixed network of public transport.
5) CAT will carry out a pilot experience to check the possibility of installing a responsive demand transport service in the zone of mountain around the city of Massed and in the zone of Lunigiana.
6) Terrassa City Council will analyze the request for mobility of its employees in order to propose solutions of flexible transport systems to improve the current one.

The services that will be developed will be based on new communication and information technologies. Therefore, it should be allowed the accessibility to citizens and the economic promotion and the social cohesion in those european areas.

The project tries to serve as reference for futures applications of new solutions in terms of sustainable mobility in different fields: tourism, industrial areas, sprawl urbanization areas, ...